How Google and Apple’s digital mapping is mapping us?

Someone Somewhere

Digital maps on smartphones are brilliantly useful tools, but what sort of information do they gather about us – and how do they shape the way we look at the world?

Over the last few years, at the kinds of conferences where the world’s technological elite gathers to mainline caffeine and determine the course of history, Google has entertained the crowds with a contraption it calls Liquid Galaxy. It consists of eight large LCD screens, turned on their ends and arranged in a circle, with a joystick at the centre. The screens display vivid satellite imagery from Google Earth, and the joystick permits three-dimensional “flight”, so that stepping inside Liquid Galaxy feels like boarding your own personal UFO, in which you can zoom from the darkness of space down to the ocean’s surface, cruising low over deserts, or inspecting the tops of skyscrapers. (The illusion of real movement is…

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